ABOUT US
Doen Zhumir Importers and Distribution, Inc., was founded in 1992 by Victor Enriquez. Our family-owned company began with a vision to connect people through authentic Ecuadorian spirits. What started as a small operation has grown into an industry-recognized brand, built on consistent quality and strong community relationships.
For three decades, we’ve maintained our commitment to importing beverages that reflect the genuine flavors and traditions of our heritage. Now, as the second generation assumes leadership, we have rebranded our company to DZ Importerz expanding our products to include Central and South American wine and spirits to the U.S. market reach while preserving the core values that built our reputation. DZ Importerz operates through two key divisions: our import operations and our New York-based distribution network. Together, they form the foundation of our family enterprise.
As we transition, our focus remains clear: introducing more consumers to Central and South American beverage culture while maintaining the authenticity and quality standards that define our brand. Through thoughtful growth and innovation, we continue to bridge cultures and create meaningful connections through our products.
From sourcing to distribution, every aspect of our operation reflects our dedication to excellence and cultural authenticity. As we grow, we remain committed to our founding mission: bringing people together and celebrating culture, one bottle at a time.
DZ INSPIRATION
The story of DZ Importers began with our founder’s ambitious vision: to introduce American consumers to Ecuador’s hidden gem – its remarkable spirits tradition. While Ecuador may not be the first country that comes to mind when thinking of rum and aguardiente, our nation’s unique approach to distillation has created distinctive spirits that deserve recognition on the global stage.
Our founder, Don Victor Enriquez, recognized an untold story in the spirits industry. While certain regions of Central and South America are celebrated for specific spirits, the full breadth and sophistication of the region’s craft beverage tradition remains largely undiscovered. From meticulously distilled rums to innovative vodkas and other traditional spirits, each bottle represents generations of expertise and cultural heritage that we’re proud to share with the world.
By bringing these carefully curated selections to the U.S. market, DZ Importerz isn’t just filling a gap in the spirits industry – we’re opening a window to Ecuador and Latin America’s rich cultural heritage and the broader tapestry of craft spirits.
mission
Our Mission speaks to the heart of who we are: we serve as a vital bridge between heritage and present-day, delivering exceptional spirits and wines that capture the essence of the Americas and beyond. Each product we select tells a story of tradition, craftsmanship, and cultural richness from its native land.
Our Vision stems from our proud Ecuadorian roots. As cultural ambassadors, we carefully curate wine and spirits that represent the finest of our heritage, fostering connections between communities and enriching lives through shared experiences. While honoring time-tested traditions, we embrace innovation to ensure our family legacy continues to resonate with and inspire future generations.
Through every bottle we import and distribute, we share not just premium wine and spirits, but the warmth and richness of our cultural heritage, creating meaningful moments that bring people together.
Our Selection Process
Our portfolio is built on more than just premium spirits – it’s curated to tell authentic stories of communities and their cherished traditions. We seek out distinctive brands that hold deep cultural significance in their places of origin, focusing on exceptional products that often remain undiscovered in the mainstream market.
Our selection process goes beyond typical industry metrics to find brands that serve as cultural touchstones, carrying the heritage of their regions in every bottle. For those living far from their native countries, these brands offer more than just a premium drinking experience – they provide a genuine connection to home and heritage. Each selection represents a piece of living culture, maintaining the integrity and tradition of its origin.
Leadership Team
Carlos Enriquez – Acting CEO
Eduardo Enriquez – Vice President of Sales and Marketing
Victor Enriquez Jr. – Vice President of Operations and Logistics