Seleta is recognized for its high-quality, artisanal production methods and is a staple in the Brazilian market. Based in Salinas, the company utilizes local sugarcane and specific wild yeasts, with the region holding a Geographical Indication (GI) seal. 

Production methods include hand selected sugarcane, natural yeast fermentation, and traditional copper still distillation. In addition to the distillery, the company operates its own cooperage, as a defining feature of Seleta is its aging process. Seleta Ouro is stored for 2.5 years in Umburana barrels, a wood known for its aromatic, medicinal, and smooth sweet notes.